Experian® is a global leader in providing information, analytical tools and marketing services to organizations and consumers. The combination of these capabilities enables Experian to help businesses manage the risk and reward of commercial and financial decisions. Using our comprehensive understanding of individuals, markets and economies, we help organizations find, develop and manage customer relationships that make their businesses more profitable.
Experian also promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information. This helps consumers take better control over key financial aspects in their lives so they are empowered to make the most advantageous financial and purchasing decisions possible.
Experian employs approximately 17,000 people in 37 countries, supporting clients in more than 65 countries. Revenues of $4.6 billion in 65 countries Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Corporate headquarters are located in Dublin, Ireland, with operational headquarters in Costa Mesa, California; Nottingham, UK; and São Paulo, Brazil.
Experian's vision is for our people, data and technology to become a necessary part of every major consumer economy around the world. Through our data resources and analytical capabilities, Experian provides one of the critical building blocks for growth in consumer economies around the world. To capitalize on those marketing opportunities and drive long-term shareholder value, Experian's strategy is based on three principle elements:
Focus on Data and Analytics
Experian's core expertise lies in the ownership and operation of comprehensive databases about consumers and businesses. From these data assets, Experian is able to create significant added value by applying proprietary analytics and software. The combination of data and analytics is a key differentiator that characterizes Experian's leading market-positions, high barriers to entry, global reach, and potential for long-term growth.
Drive Profitable Growth
Experian's growth is supported by favorable long-term dynamics in two markets - credit services and marketing. With excellent positions in both markets, Experian's strategic framework for driving profitable growth has the following components:
- Global expansion: using our existing global network to reach out to new geographic and vertical markets
- Innovate to stay ahead: by promoting a culture of innovation and investing in new data sources and enhanced analytics that deliver significant value to our clients
- Drive operational excellence: by leveraging our global scale and common platforms that enable us to deploy global products quickly into new markets
Optimize Capital Efficiency
Experian's strong cash flow position provides an efficient platform for continued reinvestment and competitive advantage to make targeted acquisitions that meet the company's strategic interests.